Discover U.S. Education - KL '07

Lou E. Pelton (Ph.D., University of Mississippi) is a marketing professor in the Department of Marketing and Logistics at the University of North Texas and a has been guest scholar at more than 30 universities in the U.S. and abroad, including City University of New York, Chinese University of Hong Kong, Monash University, Nanyang Technological University, National University of Singapore, Ohio State University, Texas A&M University, Texas Tech University, University of Oklahoma. Dr. Pelton s principal research interests include marketing channels, relationship marketing and international distribution. Dr. Pelton is senior author of the textbooks titled Marketing Channels: A Relationship Management Approach (Irwin/McGraw Hill/1e, 2e), Marketing Channels: Managing Supply Chain Relationships (Irwin/McGraw Hill/1e), and the forthcoming textbook titled Marketing Management: Leveraging Supply Chain Relationships (McGraw-Hill International, 1e). Pelton is credited as co-editor of several books on business ethics, including Business Ethics: Perspectives on Corporate Responsibilities (Houghton-Mifflin) and Rights, Relationships and Responsibilities (KSU Press). Dr. Pelton has published more than 100 research articles in prominent journals and inter/national conference proceedings. His articles appear in Advances in Marketing, Business Horizons, Industrial Marketing Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Healthcare Marketing, Journal of Macromarketing, Journal of Marketing Management, Journal of Marketing Theory and Practice, Journal of Personal Selling & Sales Management, Journal of Pharmaceutical Marketing and Management, Research in Marketing, among others. Dr. Pelton has delivered educational programs and keynote addresses for governments, firms and tertiary institutions in Asia, Europe, South America and the U.S. Dr. Pelton served in roles as president of the Federation of Business Disciplines, vice president of the Academy of Marketing Science, vice president (international) of the American Marketing Association, and president of the Association of Collegiate Marketing Educators. He has also served in a number of leadership roles in the World Marketing Congress.